Avanti ads by Studebaker were published in national magazines from early 1962 until mid 1963. These full page ads appeared in everything from Time and Life to National Geographic. Shown here is the Studebaker double page ad that appeared in Life Magazine on November 22, 1963. The three ads at the bottom portray the Avanti as a luxury vehicle more like a Cadillac than a Corvette. Subtle lighting, romantic environments, and evening clothes convey a sense of elegant refinement. Yet Avanti had already proven itself a champion on the track. Studebaker took advantage of the Avanti's track record and created other ads that portray the Avanti as fast and sporty.