This two-page ad showing the Lark Cruiser and Avanti coupe appeared in Life Magazine in November 1963.

Studebaker lets you show your "go" – Put yourself behind the wheel of that good looking Studebaker Cruiser or for that matter behind the wheel of that spirited Studebaker Avanti going by! What happens? In either case, you are out front – in beauty and performance. Studebaker's new crisp-line styling speaks for itself. Now let's look beneath that beauty for performance. Want to get into the traffic flow quicker, safer? Studebaker gives you the extra power to do it. (We proved that with out tests at Bonneville by cracking 72 U.S. Auto Club records.) But Studebaker performance is a lot more than turnpike cruising, stop-and-go driving, and country road sightseeing. It's safety, comfort, and that bit of extra luxury. For safety you are protected by the Armor Guard frame, padded instrument panel, quick and responsive brakes (including caliper disc type if you wish, that stop you without swerve or fade--every time). For comfort Studebaker gives you those chair-high seats that let you relax, and flat floors with no foot wells to trip over. For luxury there's the "primp as you go" ladies beauty vanity. Why not show your "go" by guest driving the '64 different-by-design Studebaker today. Compare it with any other car and you'll see the downright value and get yourself a buy!