Time Magazine, October 1949—

Time Magazine featured Raymond Loewy, designer of the Avanti for Studebaker (in 1962), on its October 31, 1949 cover. The illustration shows Loewy surrounded by industrial products that he had designed in the 1930s and 1940s. Raymond Loewy Website

Time Magazine, March 2000—

"When industries are competing at equal price and functionality, design is the only differential that matters," was the credo first spouted in the '30s by Raymond Loewy, father of industrial design. Loewy was the man who gave America the Lucky Strike cigarette pack and the sleek Greyhound bus, and when he added a flourish to the Coldspot refrigerator, to make it look just a little more streamlined than its 1934 competitors, sales at the department store Sears skyrocketed. Loewy used to say that the most beautiful curve was a rising sales graph, and that notion has driven design since he was in shorts. Good design married commerce during the Great Depression, and Loewy's career took off then because he made products irresistible at a time when nobody really wanted to buy anything.