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Classic Avanti Advertising–Valvoline Motor Oil Ad
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1962-1964 Time Capsule
 
Valvoline Motor Oil Ad

Using Valvoline Motor Oil and lubricants exclusively, Studebaker's 1964 production cars share in 337 new speed records at Bonneville, Utah's famed Salt Flats. All records are official as sanctioned, earned, and certified by the United States Auto Club. After the speed runs, engines were dismantled and inspected. There was absolutely no sign of wear. Bearings were as new as the day they were removed from the packing boxes. So were rings. And there was no scuffing on cylinder walls. This is vivid testimony of Valvoline's superior lubricating ability under the most demanding driving conditions. Regardless of the type of driving you do, you can rely on Valvoline Motor Oil to protect your engine and give you dependable performance. Ask for Valvoline Motor Oil, world's first—world's finest, at service stations, garages, new car dealers, and speed shops.

Champion Spark Plugs Ads
Champion Spark Plugs
ran several related ads promoting the Avanti throughout 1963. These are superior ads that greatly compliment the Avanti design. Studebaker's ad agencies never achieved the elegant simplicity of the Champion Ads

 

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'63-'64 Riviera
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