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Using Valvoline Motor Oil and lubricants
exclusively, Studebaker's 1964
production cars share in 337 new speed
records at Bonneville, Utah's famed Salt Flats. All records
are official as sanctioned, earned, and certified by the United
States Auto Club. After the speed runs, engines were dismantled
and inspected. There was absolutely no sign of wear. Bearings
were as new as the day they were removed from the packing
boxes. So were rings. And there was no scuffing on cylinder
walls. This is vivid testimony of Valvoline's superior lubricating
ability under the most demanding driving conditions. Regardless
of the type of driving you do, you can rely on Valvoline Motor
Oil to protect your engine and give you dependable performance.
Ask for Valvoline Motor Oil, world's firstworld's finest,
at service stations, garages, new car dealers, and speed shops.
Champion Spark Plugs Ads
Champion Spark Plugs
ran several related ads promoting the Avanti throughout
1963. These are superior ads that greatly compliment the
Avanti design. Studebaker's ad agencies never achieved
the elegant simplicity of the Champion
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