Bon Vivant … Acclaimed by connoisseurs on two continents, Studebaker's new Avanti has been created in the tradition of a masterpiece. Every flowing line suggests a further look. . . from the aerodynamic wind-cutting frontal wedge, past the gently pinched waist to the beautifully-contoured European-type fast back. And one glance at the softly illuminated interior is an irresistible invitation to open a door proportioned for gracious entry. Four exquisitely tailored bucket seats are there to enfold you for a run to the club or a car lover's jaunt on the open road. And on the road the Avanti discloses another of its unique ingredients. For this is a high performance automobile in every sense of the word. Handling is of sports car quality; its power established a new world's speed record for production cars; caliper disc brakes; complete interior safety-padding and even a concealed steel roof girder make the Avanti probably the world's safest car. The ad shows the elegant Studebaker Avanti photographed at the entrance to the famous "El Morocco" club. The clear choice of connoisseurs from around the world.