The 1950 Studebaker was designed by Bob Bourke. The technical news was "Automatic Drive", a fully automatic transmission made in cooperation with Borg Warner. Front coil springs replaced outmoded single transverse leaf configuration. Champions still carried a 169.6 cui inline six producing 85 hp and Commanders had the '49 246.6 cui inline six producing 102 hp. "Presenting the "next look" in cars" – Success breeds success! The car that led in modern design now moves still more spectacularly out ahead! The new 1950 Studebaker is here – and you can see at a glance that it's America's "next look" in cars. Here's the dramatic and unexpected sequel to the tremendously popular "new look" in cars that Studebaker originated three years ago. Here's a truly inspired 1950 Studebaker dynamically new in form and substance styled ahead and engineered ahead for years to come. Paced by a breathtaking new Studebaker Champion in the low-price field, this is a complete line of completely new 1950 Studebakers. Each one is increased in wheelbase length and overall length–thrill packed with the new performance of higher compression power – comfort-cushioned with self-stabilizing new Studebaker coil springs. Discriminating America is giving the 1950 Studebaker an enthusiastic welcome. Stop in at a nearby Studebaker showroom the first chance you have. See the 1950 Studebaker–the "next look in cars.