- The Studebaker
Avanti got great press all through 1963. A 1963 Avanti appears in the classic comic book, Archie Pals'n'Gals series, Giant series, Number 23, Winter 1962-1963. The full-page first panel has Reggie roaring to a screeching stop in front of Archie and Veronica. "Holy smokes! It's Reggie! . . . in an AVANTI!" "It's not a Stanley Steamer, hot shot!"
The May 1962 Motor Trend honored the Avanti with its first 1963 Road Test
. In July 1962 Car Life said, "The Avanti has the eager grace of a thoroughbred, looking as if it were ready to leap into action at any moment."
Canada Track & Traffic called it, "A bold, fresh concept with an undeniable feeling of motion that makes Avanti's competitors seem decidedly old-fashioned."
Sportscar World said, "Studebaker's startling Avanti has caused raised eyebrows among diehards in the American motor industry, who have already nicknamed it America's 'Ferrari"
. Car and Driver said, "The Avanti is sensational for its appearance alone, and its performance places it in a class by itself."