Archie comics "Pals'n'Gals" series was popular during the Studebaker Avanti era.
Reggie drives his uncle's 1963 Avanti in the classic comic book, Archie's Pals 'n' Gals, Giant series, Number 23, Winter 1962-1963. Though not featured on the cover, the Avanti is the subject of a two part adventure inside. The full-page first panel has Reggie roaring to a screeching stop in front of Archie and Veronica. "Holy smokes! It's Reggie! . . . in an AVANTI!" "It's not a Stanley Steamer, hot shot!" View the Avanti adventure
. Archie Comics today on the Official Archie Comics Website