Early concept drawings for a 2-door Avanti signed by Raymond Loewy
– These colored pencil and charcoal sketches on vellum drafting paper were produced in March 1961 in a two room tract house in Palm Springs
, California. Loewy served as the creative director of the four man design team. His main directions to the team members were minimize chrome, avoid decorative moldings, accent wedge-shaped silhouette, stress long, down-slanted hood, abbreviate rear and tuck it under, and think aerodynamics. Objectives included placing the instrument panel overhead, above windshield as in aircraft, installing aircraft-type knobs and levers on the console, pinching the waistline, as Le Mans-type racing cars, designing hoods with an off-center panel, accenting spacecraft “re-entry curve” wheel openings, and simple disc wheels.
Notes were written on an early sketch for a two passenger coupe mentioning the Coca Cola shape, a roll bar, wheel opening flares, and reentry curves.