Introducing America's most advanced automobile. You are looking at a new take-off point for the American automobile. It is the Avanti by Studebaker. Advanced in styling …. fast yet safest of all … outstanding performance and excellent roadability. A prestige car, the Avanti establishes a new standard for pride of ownership. This is one of the very first Studebaker Avanti ads. In fact, some versions of this ad show the front image of the car with an early prototype logo that was replaced by the final one that is shown here. The solid color upholstery was also not part of the production interior. Nine color-coordinated upholstery/carpet combinations were offered. The photo and signature are those of Sherwood Egbert, the new president of Studebaker in 1961 and the originator of the Avanti concept.