"Newest of the world's prestige cars sparked by Champion." The reason - performance! Wherever car manufacturers give close attention to details of quality and performance, Champions are the overwhelming first choice. And no one has ever built a spark plug that can outperform a Champion! You'll find silvery-plated Champions installed as original equipment in most luxury cars around the world - the Imperial, Rolls Royce and Bently, the Jaguar XKE and the Mark X, the Princess, Daimler, and many others. In fact, throughout the world more than twice as many car manufacturers specify Champions for original factory installation. Just remember that the same Champion quality is available for every make of car-whether it's built by Studebaker, American Motors, Chrysler Corporation, Ford Motor Company, General Motors, or any of the major foreign makers. So the next time you buy plugs, choose the one specified by most of the world's fine car makers - Champions!