. . . and what do top car critics say? TOM McCAHILL in Mechanix Illustrated: "The Avanti body is the safest built in America today. Every sedan-type car should have built-in roll bars and as in the past, maybe Studebaker will lead the way. "The Avanti's steering is extremely quick . . . takes the corners like a fly rimming a sugar bowl. "In the stopping department, the Avanti, with its disc brakes, will come to a halt faster than any car made in the country at the time of this writing, from any speed, in any weather. "One outstanding feature, especially in a car of this type, is the fact that it has excellent headroom inside the cab.
"The doors are equipped with new-type dovetail locks that become a structural part of the body when closed and appear to be the safest made in the country to date. "In summing up the summing up, the 1963 Avanti is the most different American car we have tested in many years. It has high style, good performance and more conversation-piece gimmicks than any car that is due to come from Detroit for some time. I'd advise you to look one over in person."
CAR AND DRIVER Road Research Report: "Whatever you may feel about the lines and aesthetic appeal of the Avanti, it is a very sensible design with good aerodynamic properties and direction stability. "Not only the enthusiast but also a large number of high-milage motorists will find the Avanti an extremely desirable car."
ROAD AND TRACK Road Test: "It is not a copy of anything, and it is mercifully free of excrescent ornamentation. "At night the instruments are illuminated by soft red lighting, which we found to our liking. "To the Avanti's everlasting credit, it should be noted that it has absolutely the best seats we have sat in for many a day."
WHY NOT CHECK YOUR REACTION AGAINST THEIRS? Your Studebaker Dealer's is the place to do it. EXTRA! Front seat belts are now factory-installed. Another safety-first from Studebaker.
