
The blue car, we call it Laguna blue, is the new 1964 Studebaker Daytona hardtop. We're very, very proud of this one. It looks good … very good … when you're driving or it's sitting in your driveway. It looks good when you open the door and see the luxurious interiors. This is a car you'll be proud to own. The red car is our Avanti. Avanti means "forward." Frankly it's ahead of other makes in both styling and performance. One glance shows what a beauty it is! And the owner is obviously a person who likes to set the pace and start trends.
Both of these cars are pace setters – and you'll know why when you visit your Studebaker dealer. No matter which model you pick you'll own a performance champion. Not just the Avanti, but the entire Studebaker line took part in breaking over 300 long-standing records at Bonneville. You'll own a safe car. Studebaker's Armor Guard frame protects you, the brakes stop you safely, the extra power gives you confidence when you're passing or moving onto turnpikes.
New Studebakers are priced low – model for model – compared with the competition. Own and drive one and you'll discover you've made the year's best buy.