"Low-swung new look! Soft-sprung new ride! Here's the newest and unquestionably the nicest convertible that wheels along today's streets and highways. Low-swung and clean-lines, this eye-filling Studebaker introduces a refreshing new kind of sport car styling. You would hardly expect anything less distinctive from the originator of the world's first real postwar automobile. What you enjoy even more than this car's dramatic new beauty, though, is the thrill of its new engineering. There's so much soft-sprung, road-hugging weight behind you in this Studebaker it rides with a dream-like new sensation of ease and comfort. You've never experienced such deep-bedded, luxurious comforts in any of your motoring up to now. New 1948 Studebaker Champion and Commander sedans and coupes vie with these convertibles for your attention. There's a fabulously fine, new 1948 version of Studebaker's special, extra-long-wheelbase Land Cruiser, too."