50th Anniversary
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Time Capsule
50th Anniversary 1961-2011
Swan SongMasterpiecePalm Springs
Palm Springs - In March of 1961 members of the design team began work in the isolated environment of a small two room track house newly constructed on the outskirts of Palm Springs, California. Raymond Loewy lived nearby in a modernist masterpiece designed by architect Albert Frey. Loewy had recruited a design team consisting of experienced designers and former Loewy employees, John Ebstein and Robert Andrews, as well as a young student from Art Center College of Design in Pasadena named Tom Kellogg. The team gathered in Palm Springs and sequestered themselves in the house leased solely for the purpose of developing the new Avanti design for Studebaker.
Avanti Design Team
Avanti design team in Palm Springs in March 1961.
Loewy With Clay Model
Loewy working on a clay model in Palm Springs.
Preliminary Study
Preliminary sketches were submitted by Loewy's Paris office, Compagnie d'Esthetique Industrielle.
Preliminary Study
Early drawings were submitted by Loewy when the Avanti was still an idea and was not yet named.
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