Raymond Loewy worked with three designers: John Ebstein, to supervise with Loewy;
Bob Andrews, as a designer and clay modeler; and
Tom Kellogg, from Art Center College of Design in Pasadena. Conceptual panels were taped to walls and Loewy explained the
Studebaker mandate and his design objectives. Loewy emphasized: minimize chrome; avoid decorative moldings; accent wedge-shape; stress long, down-slanted hood; abbreviate rear and tuck under; place instrument panel overhead, above windshield as in aircraft; install aircraft-type levers on the console; pinch waistline, as le Mans-type racing cars; design hoods with off-center panel; accent spacecraft "reentry curve" wheel openings; simple disc wheels; above all, think aerodynamics. The quad headlights were not used. Robert Doehler axed the fender flares.
Sherwood Egbert had the rear shortened and the windshield rake decreased.
