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Studebaker began as the Studebaker Brothers Manufacturing Company. The company endured for 114 years spanning more than a century of technological progress. Their Conestoga covered wagons crossed the frontier. By the 1920's Studebaker was the largest manufacturer of wheeled vehicles in the world. The 1927 Erskine was a highlight of that era. Raymond Loewy's post World War II bullet nose designs made Studebaker highly visible and established a policy of innovative design. By the mid-fifties Studebaker was producing a full line of vehicles including the President Classic and the Golden Hawk. Company president Sherwood Egbert called in Raymond Loewy to design a sports car in 1961. By 1962 Studebaker had produced one of the most unique vehicles of the 20th century: the Avanti.
1963 Chicago Auto Show
"High Performance" Studebakers including the Avanti shown at the 1963 Chicago Auto Show
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