Raymond Loewy left Studebaker in 1955 and went abroad to build a series of sports coupes that would influence the new design from South Bend. The most significant of these were a
BMW 507 roadster, displayed at the 1957 Paris Auto Show, and a Lancia, the Lancia Flaminia Coupe Loraymo Salon de Paris which was designed by Raymond Loewy in 1960. The Lancia was dubbed "Loraymo" using a jumble of letters from the designer's name. The original is on display in the Museo Nazionale dell'Automobile, an automobile museum in Turin, northern Italy. The BMW 507 established a basic fast-back shape that was embellished with sculpturing in the Lancia Loraymo and considerably refined in the Avanti.
Lancia Loraymo diecast 1:43 model The Lancia was featured in the
January 1961 edition of Mechanix Illustrated.
