Four beautifully rendered scenes show a 1963-1964 Studebaker Avanti in a setting where Hollywood glamour complimented the desert environment of
Palm Springs in its golden age.
Raymond Loewy recruited a design team consisting of experienced designers and former Loewy employees,
John Ebstein and
Robert Andrews, as well as a young student
Tom Kellogg from Art Center College of Design in Pasadena. The team gathered in
Palm Springs and sequestered themselves in a house leased solely for the purpose of developing the new car design. Studebaker's startlingly modern Avanti coupe looks perfect beside buildings designed by architects Richard Neutra and John Lautner and locals like William Cody, Stewart Williams, and Albert Frey.
DW News Magazine captures the feel of the era in its appealing appraisal:
DW News Avanti Video
